Nintendo today announced that the front of their new European advertising campaign will be… Nicole Kidman. No really. In fact once the disbelief passes you should be able to see what a shrewd move this is. Firstly she is a big star, secondly she is woman, and thirdly she is a mother, hardly the typical videogame stereotype, but that is exactly why Nintendo have done this. They have been the only company recently stating that the stereotype needs to change and it’s a strategy that is clearly paying off in terms of sales and reputation. A couple of years ago everyone was writing them off but with the DS and the Wii they have stuck to their guns and it is paying off. Especially as within the casual / non-gamer consumers they have no real competition with Sony and Microsoft still primarily focused on the hardcore typical gamers.
Still the long term effectiveness of the strategy has been brought into question and I have no doubt when the big games come that the PS3 will wake itself from its current sales slumber, but if the DS is any indication then the Wii will continue to from strength to strength. Just for comparision here are some facts and figures on the current console performance, take from it what you will:
Tuesday 26 June 2007
Sailing the Blue Ocean
Nintendo today announced that the front of their new European advertising campaign will be… Nicole Kidman. No really. In fact once the disbelief passes you should be able to see what a shrewd move this is. Firstly she is a big star, secondly she is woman, and thirdly she is a mother, hardly the typical videogame stereotype, but that is exactly why Nintendo have done this. They have been the only company recently stating that the stereotype needs to change and it’s a strategy that is clearly paying off in terms of sales and reputation. A couple of years ago everyone was writing them off but with the DS and the Wii they have stuck to their guns and it is paying off. Especially as within the casual / non-gamer consumers they have no real competition with Sony and Microsoft still primarily focused on the hardcore typical gamers.
Still the long term effectiveness of the strategy has been brought into question and I have no doubt when the big games come that the PS3 will wake itself from its current sales slumber, but if the DS is any indication then the Wii will continue to from strength to strength. Just for comparision here are some facts and figures on the current console performance, take from it what you will:
(source 
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