When it comes to the mainstream media the events of this past week have proven more than ever that as a medium there is a long way to go before video-games become acceptable and talked about with the same level of criticism and knowledge that movies and music currently enjoy.
In case you missed it the whole furore involves the game Mass Effect, Bioware’s epic sci-fi role playing game which sees you create a character and move through a huge and detailed universe building relationships, solving puzzles and becoming immersed in one of the most well crafted and involving stories yet found in a videogame. Oh and yes there is a short two minute non-controllable sex scene which can be a part of the story. The horror. Never mind the fact that the scene in question is far more tasteful than 90% of even pre-watershed TV, or that it is a scene crucial to the plot and characters, or the mere fact that it is something that has to be worked towards through genuine affection and relationships between characters, the media has chosen to side with the usual uneducated ‘video-games are corrupting our children’ line of enquiry, the typical knee jerk reaction to something they have little experience of or understand, and which leads to these scare mongering stories.
This little debacle started out a couple of weeks ago with an extremely uneducated and alarmist post from political blogger Kevin McCullough who posted an article on the net basically condemning mass effect as videogame porn and condemning videogames in general, his post containing so many inaccuracies it was almost laughable. He later posted an apology of sorts for the misinformation (after the massive gamer backlash) but never fully rescinded his position. Naturally such an inflammatory piece garnered much attention in the media and gaming sites, however things dies down a bit until the other night when a fox special news report was broadcast focusing once again on Mass Effect, the staggering fact being that this national news broadcaster chose to re-iterate many of Kevin McCullough’s inaccuracies in a fluff piece that soon become clear had no bearing on reality. Videogame expert Geoff Keighley was brought in to bring some facts to the proceedings but that the piece itself made it to air or warranted such attention boggles the mind. You can watch the whole exchange here and there is a much better analysis and transcript of the piece over at Bill Harris’s blog here, it’s an excellent read and sums up my feelings 100% (but in better words.)
Thankfully today EA have issued a statement and a letter to Fox news stating their disappointment and seeking an apology, whilst they are often seen as the corporate baddies of the videogame world this time I am right behind them, this kind of misinformed tripe needs to be monitored and corrected and the people responsible held accountable. All such news pieces do are bring the industry into disrepute and add more stains to an already blotchy history, and of course peddle misinformation to the general public who, shockingly, rely on the national news for information. If such blatant untruths were spoken about a book or film there would be an outrage, but somehow gathering people who have played the game in question to host a debate on it is acceptable and normal?
I am glad however at the storm that the games playing public has caused around this issue and can only hope that it leads to sensible and well reasoned discussion in the future, there may well need to be questions raised about targeting games to children and the content of such titles, but with more violence and sexuality than ever before available on the internet and on TV it seems mightily hypocritical, not to mention ironic, that the finger ends up pointing at one of the few modern games to really try and push the medium as an art form and whose structure and ambition should be lauded as one of the best example of recent years of videogames finally growing up.
Thursday, 24 January 2008
Mass Defect
When it comes to the mainstream media the events of this past week have proven more than ever that as a medium there is a long way to go before video-games become acceptable and talked about with the same level of criticism and knowledge that movies and music currently enjoy.
In case you missed it the whole furore involves the game Mass Effect, Bioware’s epic sci-fi role playing game which sees you create a character and move through a huge and detailed universe building relationships, solving puzzles and becoming immersed in one of the most well crafted and involving stories yet found in a videogame. Oh and yes there is a short two minute non-controllable sex scene which can be a part of the story. The horror. Never mind the fact that the scene in question is far more tasteful than 90% of even pre-watershed TV, or that it is a scene crucial to the plot and characters, or the mere fact that it is something that has to be worked towards through genuine affection and relationships between characters, the media has chosen to side with the usual uneducated ‘video-games are corrupting our children’ line of enquiry, the typical knee jerk reaction to something they have little experience of or understand, and which leads to these scare mongering stories.
This little debacle started out a couple of weeks ago with an extremely uneducated and alarmist post from political blogger Kevin McCullough who posted an article on the net basically condemning mass effect as videogame porn and condemning videogames in general, his post containing so many inaccuracies it was almost laughable. He later posted an apology of sorts for the misinformation (after the massive gamer backlash) but never fully rescinded his position. Naturally such an inflammatory piece garnered much attention in the media and gaming sites, however things dies down a bit until the other night when a fox special news report was broadcast focusing once again on Mass Effect, the staggering fact being that this national news broadcaster chose to re-iterate many of Kevin McCullough’s inaccuracies in a fluff piece that soon become clear had no bearing on reality. Videogame expert Geoff Keighley was brought in to bring some facts to the proceedings but that the piece itself made it to air or warranted such attention boggles the mind. You can watch the whole exchange here and there is a much better analysis and transcript of the piece over at Bill Harris’s blog here, it’s an excellent read and sums up my feelings 100% (but in better words.)
Thankfully today EA have issued a statement and a letter to Fox news stating their disappointment and seeking an apology, whilst they are often seen as the corporate baddies of the videogame world this time I am right behind them, this kind of misinformed tripe needs to be monitored and corrected and the people responsible held accountable. All such news pieces do are bring the industry into disrepute and add more stains to an already blotchy history, and of course peddle misinformation to the general public who, shockingly, rely on the national news for information. If such blatant untruths were spoken about a book or film there would be an outrage, but somehow gathering people who have played the game in question to host a debate on it is acceptable and normal?
I am glad however at the storm that the games playing public has caused around this issue and can only hope that it leads to sensible and well reasoned discussion in the future, there may well need to be questions raised about targeting games to children and the content of such titles, but with more violence and sexuality than ever before available on the internet and on TV it seems mightily hypocritical, not to mention ironic, that the finger ends up pointing at one of the few modern games to really try and push the medium as an art form and whose structure and ambition should be lauded as one of the best example of recent years of videogames finally growing up.
Friday, 16 November 2007
Strike!
It may have come to your attention that in the US at the moment there is a writers strike on. Now equally this may well have passed you by, but if you don’t know much about it then ponder the fact that a few months down the line and the effects will be felt by all. Currently all members of the WGA (writers Guild of America) are on strike, they will produce no writing during this time. Of course this has led to productions being shut down of many of TV’s big shows, 24 has already announced it has been postponed indefinitely and will not start in January as usual, writers also from Lost and nearly every major TV drama have joined in meaning that while the companies may have a certain amount of materials stored up, if the strike continues for a while this will soon run out and the lack of programming on TV will be all too obvious during much of next year.
Tuesday, 6 November 2007
Reviews, scores and sequels – far from perfect?
Tuesday, 23 October 2007
Where Nintendo is going wrong
But that’s the wrong title, you protest, surely you mean Sony! ‘Where Sony is going wrong’. Can’t be that hard to mix up the two names, can it? Well no, and I have in fact typed the correct one, for, whilst Nintendo are proving to be very successful at the moment, and Sony have had what the very generous would call a ‘difficult year’, that does not exclude them from the mistakes and pratfalls that befall all big companies. In fact were the DS and the Wii not proving to be so popular there may be some serious questions being asked of the Kyoto giant, rather than rapturous praise. However don’t get me wrong, I think Nintendo have been very clever and made a lot of good and wise decisions in the past few years, they have somehow turned around a flagging business into the model of success and done so without seemingly breaking a sweat. Through this they have remained humble and true to their core values, backing away from the proverbial slagging match that becomes technological warfare amongst the cutting edge.
The fact still remains though that the console race, as many dub it, is far from over and there are several areas that Nintendo have been slow to correct or act on, that could hurt them in the future. Once the Wii is no longer new and exciting it will need a strong foundation, Nintendo’s job is to build that now for when the inevitable come-down occurs. In this article I will look at some of the questionable decisions of the past year or so, but also at action the company should be taking, but is not, remember a mistake can be one of omission as well as perpetration.
1. Attracting 3rd Parties
Nintendo have always struggled in their relationship with third party developers. The reason for this is that historically Nintendo gamers have tended to buy Nintendo products over those from other companies. This trend was obvious back in the days of the N64 and continued throughout the life of the Gamecube despite many exclusive and top quality titles being released. However it must be noted that amongst these were an awful lot of rubbish games as well. Still the fact was that for whatever reason multiplatform games sell better on other systems, which led many third parties to discredit the Wii early on.
When you are next in town take a look at the Wii games shelf. See all those party games, ports of older games and rubbish looking film tie ins? That is the result of this discredit. As soon as the Wii was proving to be a massive success third parties wanted in, unfortunately because they were late to the game, and making games takes quite a long time, many rushed ports and half finished games to shelves, desperate for some of the success. However it hasn’t exactly worked out for them, being that consumers can be more wary than some think. Charging full price for a port of a PS2 game is beyond cheeky and Wii has been sullied by these bad games.
Still Nintendo should have been more vocal from the start in attracting these developers. While it is true that some companies only started developing for the Wii when it was launched others were on board beforehand, but Nintendo were slow releasing development kits and licenses and offered little help. Recently they have been improving third party relations but it’s a two sided coin. Third parties need to ensure they release quality products on the Wii, but Nintendo need to support them, advertise them and the public need to buy them. Once third party games starts to sell more will come, if the dearth of multiplatform releases with badly implanted control remains, then Nintendo, despite the huge console sales, could still be struggling software-wise.
2. Growing the attach rate
So how does a console that has outsold everything consistently all year, struggle to sell games? Well it comes down to attach-rate. This is the number of games per console that is sold. This is a good figure to be able to see whether people, after buying a console, are keeping up by actually buying games for it.
The Xbox 360 leads the way in this field with its more hardcore user base buying between 5 and 10 games each, Sony has struggled but bundles and such have meant more game sales. Nintendo however have always struggled, with the Wii it is a slightly different matter, with such a wide reaching console those elderly grandma’s who love playing Wii Sports are unlikely to rush out for the new Madden football game, but it is still a problem if, with a such a big user base your games are being outsold. Using Madden as an example, even though it was released on all three next gen systems at the same time the Wii version got trounced in sales – the message was clear, the Wii has a vastly different user base.
Developers are cottoning onto this though and with original games such as My Sims and Zach and Wiki as well as EA’s upcoming Wii Playground developers are, more and more trying to connect with the Wii’s audience to create the next ‘big hit’. I only hope this happens soon before developers get tired of trying, there seems no logical reason why, with so many more units in homes, games can’t be huge sellers on the Wii, especially those games that offer something other consoles can’t, it’s just a case of finding the right formula.
3. Advertising
One reason game sales may be down is advertising, or lack of it. Many posts have been made recently in online communities about Nintendo’s lack of aggression when it comes to marketing their titles, for example Metroid Prime 3 is released in Europe on Friday but I have yet to see a single advert or announcement relating to this. Nintendo have said that they are trying a new strategy of advertising games in the few weeks before launch so as not to jump the gun, but they seem unwilling to pay for the big advertising that may push games such as this into people’s hands. Nintendo are making a killing from console sales at the moment yet need to be more aggressive in selling the games, third party games as well. The introduction of the Metroid 3 channel you can download to the Wii is good start, but it needed more fanfare and more to back it up with. Nintendo may hope such games will sell on name alone, but until they get out of these bad habits (advertising has never been a strong point) sales will continue to be disappointing.
Case in point is Guitar Hero 3. This will be a huge game, the first two were amazingly popular, this is the first time the game has been on a Nintendo system, with the guitar accessory that fits the Wii-remote neatly inside and online options the Wii version could be a massive hit, moreso than the PS3 and Xbox versions, but people need to know about it. There need to be ads highlighting the differences and getting the message out there, to miss something like this is to miss a trick and customers Nintendo can get buying games now, will pay off in the future in terms of loyalty and developer commitment. If Guitar hero 3 sells a million on Wii, that’s a guarantee that more games of its ilk will make their way in the future.
4. Embracing online gaming
The Wii has online gaming, however while this is alright and with Mario Kart and Smash Bros. coming up, about to be expanded, it is still a shadow of what you can get on the PS3 or through Xbox Live. Now I’m not saying Nintendo should copy those schemes, but more commitment to downloadable content, demo’s for example, and the removal of friend codes for games (along with the introduction of voice chat) would allow their games to be at least comparable. As it is the Wii has a good basic set up, but feels ancient next to the competition. Online may not be the focus of the Wii but there is so much that could be done with it that it feels as if Nintendo aren’t bothering some of the time. Again if developers were given more tools and access we might stop seeing games that are online for other consoles but not for Wii, there is no excuse for this and the removal of online functionality may be a good reason why some games fail to sell on Nintendo’s console.
5. Alienating the hardcore
Finally Nintendo need to be wary that in attracting casual gamers and people who have never played before they risk alienating the gaming fans they first attracted. For this they need games, and a wider variety, preferably with some of the aforementioned online functionality included. The Wii may be less powerful than the competition but it’s no reason why shooters, RPG’s and action games won’t work on the system. The Wii may not be the hardcore console of choice, but can work well as a backup. For example not many people will own an Xbox and PS3, but many may have either and a Wii. The variety in games means it is not directly competing, but Nintendo still need to support these people, as do third parties. For this reason I hope that come Christmas we see some big sellers on the Wii, games such as Pro Evolution Soccer (coming to Wii for the first time) should make a difference, but as I commented before it is a fine line to walk.
Overall Nintendo remains in a strong position and will continue to sell out over the holidays, but can’t afford to rest on its laurels. As games get more advanced on Xbox and PS3 and the second and third generation of titles are released Nintendo needs to make sure it has enough up its sleeve to keep the magic going. For the start of a consoles life lazy ports and party games are to be expected, if the landscape remains the same in 12 months we will have a problem on our hands.
The question to ask is, once you’ve changed the face of gaming – what do you do next?
Tuesday, 9 October 2007
Five is the magic number
Well according to Sony it is anyway. With the announcement of a 40GB version of the Playstation 3 due for release in Europe this week, sans a couple of USB slots, memory card reader and backwards compatibility (more on that later) the console will go on sale for £299 and be the fifth SKU or version of the PS3 released so far into the wild. Along with this announcement was the news of a price drop on the existing 60GB model to £350, however along with this came the news that, like when a similar drop was announced in the US a couple of months ago, this is basically a clearance sale so that when all the consoles are sold they are gone, leaving the 40GB model as the only one available in Europe.
Monday, 17 September 2007
My Games #1: Super Mario 64
Back in 1997 Nintendo released the Nintendo 64 games console, off the back of the massive success they had with the SNES. However this was the generation that Sony would enter the console race releasing their Playstation console a year and a half previously. Whilst the N64 was more powerful it struggled with its choice of cartridges over CDs and to match Sony new and fresh take on the industry. However it was the release of Mario 64 with the console that brought it worldwide attention, simultaneously re-inventing the platform game and exemplifying the potential within 3D worlds the game was a landmark title and one that proved to be my real introduction to console video gaming. Whilst my family had owned an Amiga back in the day the first console me and my brother ever got was the N64 for the Christmas of 1997, almost 10 years ago. Until the point I had no particular bias to choose Nintendo over Sony, the only reason I can think of choosing it was that the games appealed to me more, and I distinctly remember playing a demo of Mario in a local shop and deciding that was the game I wanted to play.
So Christmas rolled around the N64 and Mario was turned on and I was hooked. It’s easy now to look back and forget what was so revolutionary about Mario 64 at the time, it was the first game to really take advantage of the concept of 3D worlds but retained the tight platforming and level design that made the older Mario games such classics. What remains amazing about the game today is how much it accomplishes that had never been done before. The game is huge with 15 distinct worlds each with their own challenges, enemies and secrets. Add to this the castle which was the perfect ‘hub’ world and showcase for the graphics and controls. Rather than walk you through a 20 minute tutorial on how to the play the game Mario 64 brilliantly lets you work it out for yourself at the start as you simply explore the landscape. It is an inspired idea and something that, even now, few games tend to implement successfully.
What makes Mario stick in my mind so much is that it is one of the few games I continue to go back to. There is something wonderfully fun and enjoyable about the game that I find myself itching to play it every now and again, not just play it mind, but complete it. It is just the right side of challenging and the collecting element of the game allows you to decide between completing the game, or continuing to get everything before the big finish. The game is also remarkably solid in design and feel, there are a few glitches but generally the rigorous testing that Nintendo employ is visible in the sheer quality of the game. In a way it is sad to look back nearly ten years on from Mario 64 and see that the platform game has not greatly evolved or changed in that time, in fact platform games are much less common these days with more realistic shooters and racing games prevailing as the dominant genres within gaming. But, largely due to this single game, it will remain a type of game I always have a soft spot for, and as a result of this the reason I still look back at the N64 with such fond memories.
Nowadays platformers seem to be the easy choice for film tie-ins and it seems once again it has taken Nintendo to really play about with the conventions in the upcoming Mario Galaxy which is due for release in November and which may be the first game in all this time to eclipse Mario 64. Of course nothing can really replace the change that Mario 64 represented within the industry or the impact it still holds today. It was the first console game I ever owned, played and completed and remains to this day one of the best. If you have never played it I urge you to check it out either by buying an old copy or downloading it from the Wii’s Virtual Console, like good films and music great games will always remain great despite the primitive graphics and technology and there is no finer example of this than Super Mario 64.Tuesday, 14 August 2007
A Console Retrospective
So we are now in August and the long barren early months of the year are about to yield for the oncoming flood of titles that populate the gaming horizons between now and the new year. Whatever console you own there is plenty to look forward to, and so I will have a brief look at what to look forward to in the coming months mixed with some reflection on the current state of play.
Europe gets Super Paper Mario next month (the US got it in April) with Metroid Prime 3 seeing a US release in the next couple of weeks, it arrived here at the end of October. As well as this Super Mario Galaxy should ship to all regions by the end of the year and the US will get Smash Brothers Brawl as well, a stellar line up to be sure and it should ensure that the Wii tops the best seller list this Christmas, ensuring Nintendo manage to supply enough consoles to meet demand. While the over abundance of lazy ports and party games has been a shame the truth is that the Wii has surprised everyone and so a lot of companies, EA in particular, have been late to the game and are only now developing stand alone software, so expect this problem to be less of an issue next year with more games making use of the unique controls and audience.
The Xbox 360 sees a slew of big releases as well, however the delay of GTA IV has dented both theirs and Sony’s end of year line up,. Still of the two Microsoft have the big guns with developers able to get more out of the console than ever the line up of Mass Effect, Halo 3, Bioshock and many more make it a good choice for the hardcore gamer this Christmas. However constant talk about the Xbox’s reliability has hit Microsoft hard with them having to fork up over $1 billion to extend all current consoles warranties, word is that improved consoles are making their way to the market but first Microsoft need to get rid of all the old stock, this coupled with falling sales and a lack of a price cut (they have only just announced one for the US now after 20 months at the same price) coupled with the fact that they have failed to capitalise on Sony’s PS3 has rather left them afloat.
As for games Sony have some good looking stuff for the rest of the year, Heavenly Sword looks very impressive visually for example, but a lot of their big guns are scheduled for next year, MGS4, GT5 and now GTA IV but with some decent software on the shelves (another reason the PS3 has failed to ignite sales-wise so far) it could see an improvement to the end of the year. Still as long as that price remains so high the PS3 will remain a high-end electronics device rather than a mass market product and frankly the damage done this generation so far has made it impossible for Sony to reclaim its position at the top that it claimed so well last generation. It shall be interesting to see what the future holds and whether there is any way of saving the PS3 from anything but being seen as a failure in the long term.
Monday, 16 July 2007
No thanks Nigel
Yesterday, whilst at the local cinema an advert was shown that linked in many ways with themes that I had been wanting to write about here on the site for a while. The advert in question was in fact a trailer for Pixar’s Ratatouille, well it seemed like a trailer, until the point where Remy (the hero of the film) started talking about movies, specifically how a good movie is like good food (tenuous link but I went with it) and how pirated DVDs lessen the quality and experience, like eating garbage. He then uttered the phrase ‘don’t be a knock off Nigel’, accompanied by the phrase on screen.
Now in case you are unaware (maybe blissfully so) the ‘knock-off Nigel’ campaign is the latest effort by the BBFC to try and discourage pirating, especially that if DVD’s, the current TV advert can be seen here and consists of someone singing about how a guy is basically cheap, mainly because he buys pirated DVDs. Now barring the quality of the advert itself, what gets to me about this is that, as a consumer, it seems to me that every campaign of this nature misses the point completely. Pirated DVDs are illegal, but contrary to dodgy film ads they are often of a much higher quality than they are seen, add to that the expansion of peer-to-peer downloading on programs such as BitTorrent and these adverts seem strangely out of date. You’re average pirater isn’t going to care about supposedly being seen as cheap, or scared of any legal repercussions because, and there’s the kicker, it all seems like scare tactics with very little to back it up.
The nature of digital media nowadays makes it more common than you might think, and therefore nearly impossible to police or monitor. So what can be done? Well personally I don’t have a concrete answer, but my initial thought comes down to improving the service of the
actual product. Most people are happy to pay for films in all forms, very few I would say choose pirating because it saves money. In fact I’d wager more people choose pirating in any form because it is easier and saves time and sometimes is better than facing the hassles that come with wanting to watch a film these days. For example how annoying is it to legally buy a DVD only to try and play it and be faced with a 2 minute advert about how bad it is to pirate DVDs, surely the legal consumers should be spared this? And then there’s the key question, that of timing.
Now the advert that hangs all this together was for Ratatouille, as I have said, a film with a real stake in the heart of the matter. Ratatouille you see has been released in America for a good few weeks now to rave reviews and popularity. However the film is not released over here until September. In creating this advert, using the characters from the film, the makers are stating loud and clear that a big reason people pirate is to see something early. To get the jump on everyone else, and to get there first. Personally I am really looking forward to the film and a 3 month wait seems agonizing, if someone came up to me with a copy of the film on DVD it could
be hard to say no. However were the film out already, there would be no temptation, and no reason to accept. With our globalised culture now it seems silly that Europe is continually left behind in terms of movies and games. In fact recently movies have made significant improvements in this area with more and more films launching simultaneously, gaming though lags behind. Frequently games are released months before release here, first in Japan then the US, decisions like this frustrate, especially now with the internet where for months we can read about our neighbours across the pond enjoying the games without us. Similarly with television, global blogging meant that with the final episode of the Soprano’s aired in the US last month everyone was talking about, I dread to think what it was like being a British Soprano’s fan desperately trying not to have everything spoiled before the last series shown later this year on Channel 4.
Pirated goods hold their worth primarily whilst there is no alternative, hence the films found on pirate DVD are those at the cinemas, as soon as a film is released officially there is little demand. The gap between formats and locations is what feeds the market, I believe to stop people using it as an option you need to convince them why they should wait. Why the product is worth their money. The adverts against piracy in the cinema’s proudly proclaim that ‘it’s the experience that counts’ but on my recent visits to the cinema, with rising prices to boot, I am yet to be convinced of that. Paying nearly £7 for half an hour of adverts mish-mashed with trailers before a film to overpriced food and quite often rude and noisy patrons is hardly a great experience, and yet is commonly one people find. Now this is not always the case, and the whole feel of going to the movies still excites me, but it seems that this is hardly a priority any more.
Even so for a family of 4 to go to a film and buy food will cost in excess of £30, now give the same family the option of a knock-off DVD of the same film to watch at home on their big-TV with home made popcorn for a couple of quid, and you have a decision that is a lot tougher than it should be. For as long as we see these faceless corporations as profit driven multinationals we will have no specific loyalty to their products, or therefore respecting their rules. The point of films, and games for that matter, is to entertain, to be an enjo
yable experience, be it by yourself or as part of a group. However again audience perception of film companies, fuelled by an abundance of commercial tie-ins and sequels, can be rightly cynical at the moment, with the feeling that the executive board room’s collective eyes are on profit margins, as opposed to creative output or quality. Maybe this is why it is a canny move to have a Pixar film promote this cause as they are one of the few studios to prioritise quality and individuality within projects, and yet have created films that are both sequels and that have had creative tie-ins, without losing audience favour or box office receipts. There is something reassuring and pleasing about a company as passionate about films as their audience, and it is this goodwill that the public should feel if piracy really is to be dealt with.
But like I said before, the problem is not that the majority of people don’t want to pay for things, the problem is convincing them what they get is worth the price of admission and until the root of the problem is sorted and the companies listen to the consumers rather than trying to scare them, expect more of these adverts, unfortunately, directed at entirely the wrong crowd.
Tuesday, 19 June 2007
The obesity ‘crisis’, what’s really going on?
Health is not an area I have taken a particular interest in during my life. I have always tried to eat ‘well’ (a concept I will talk about in a bit) and keep active, but calorie counting and weighing are not things I have been to familiar with. If anything I have always struggled putting on weight, rather than shedding the pounds. However recently there been an increased awareness and promotion of healthy eating and living, weight loss and dieting, something that until a few weeks ago I was certain was a good thing. After all we as a nation are getting fatter, there are more obese children than ever before, and these people are at risk from all sorts of diseases. As a nation we were facing an epidemic, a crisis and we have to act fast to prevent it. In America things are worse, half the nation is overweight and as Bill Clinton famously said this could be the first generation of children who fail to outlive their parents because of weight related diseases.
But what if this wasn’t true? What if a combination of scaremongering, bad science and scare tactics have infiltrated society and left perfectly healthy people afraid, worried and obsessive. What if promoting healthy living wasn’t in the publics best interest but being proposed for much more sinister reasons?
All these things are discussed far more eloquently that I could and dissected meticulously over at the eye-opening blog Junk Food Science where the studies behind the headlines are looked at, and more often than not the reported ‘facts’ that we get fed day after day are loosely based and interpreted from information that often proves no such thing. The site is essential reading for everyone but especially if these issues interest you and whether you accept it or not it is a fascinating critical look at the way our society looks at body image and health.
For all the fear we see in the media nowadays there is no evidence whatsoever that we are unhealthier as a nation than before. In fact studies of heart disease and cancer are at their lowest ever and average life expectancy continues to rise year on year. Not only that but we have the widest choice of the safest and healthiest foods ever available. We have more knowledge of food preparation and production than ever before and the choice you get a local supermarkets is far beyond what you even would have found 10 years ago. So why are we convinced that ‘bad’ foods will kill us and that we should watch what we eat with careful scrutiny?
The answer is found in that sentence, the notion of ’bad’ foods, a ridiculously simplified and dangerous term that has infiltrated society almost unknowingly. Food is good for you, we need it to survive. It gives us vitamins and protein and energy and hundreds of things our bodies need to function each day. What is much worse for us than so called bad foo
d, that is food high in fats or sugars, is bacteria or germs. It is much worse for our bodies to eat ill prepared or out of date food than what we are told is unhealthy. Yet in the past when such food was more prevalent there were no such scares and the risks were so much greater. Fat has become a byword for unhealthy. Yet we need fat. We need to eat a certain amount of fat a day; our bodies store it for a reason, so why is it something so many people feel they need to get rid of when they don’t? Sugar has been studied for years and has never been found to cause disease or obesity, yet even I feel such guilt from eating sweet food. Somehow, through the twisted views of healthy food we see sweets or drinks high in sugar as bad, and yet fruit with just as much sugar as healthy. Yes fruit has vitamins etc. but our bodies process all sugar the same way, saying one is natural and the other man made is not the point, if our bodies can’t tell then surely it doesn’t make a difference?
Now through this I am not noting that there isn’t a problem. People drastically overweight have severe health risks, and eating a diet of high fatty foods without a healthy mix of other nutrients is, of course, going to be bad for you. But the trouble is people who are in effect perfectly healthy start to think that they aren’t. The media’s constant vindication of petite models that adorn every newspaper, magazine and TV show have somehow convinced an entire generation of women that they are fat ugly and need to change. It breaks my heart to see this trend sweeping the nation. In surveys over the majority of women claim they are unhappy with their appearance, the rise of plastic surgery and diets such as the Atkins diet shows a nation of people who rather than feeling healthier than ever before, merely look at themselves as not good enough, as failures. In extreme cases this leads to eating disorders such as anorexia, but the fact is that this element exists in nearly everyone, even the men now.
This saddens me so much as we are all individual, all unique and we all have different shapes and sizes. The more people study the more they find that your genes influence your general appearance far more than the food you eat. The dangerous simplified diet + exercise = weight loss formula presented by many doesn’t help this. Our bodies are not simple calculators. You can’t count calories in and out and create a weight change, it doesn’t work like that. The way our bodies regulate and control weight is far more complicated and this is why people find it so hard to not only lose weight but keep it off. The irony of this whole venture is that we could even end up with a much unhealthier nation than before with the dangers from under-eating and over-exercising just as bad as those for obesity.
The reason I have chosen to post about this is mainly because I feel this needs to be discussed. There is very little critical debate of these policies and procedures, people take news reports and newspaper stories as fact, even I did until a few weeks ago, and we shouldn’t We should question these things, look into the science and decide for ourselves. We are being convinced we all suffer from a problem most of us don’t have, simply so that we buy the cure and eat up the solution without question. It is scary how many so called facts can be called into question. For starters a worrying number of articles recently focus on overweight children. Mainly these have been extreme cases, but an article in the BBC today calls for parents of such children to be eligible for neglect. Again in extreme cases this may be fair, overfeeding a child can cause so many problems that something must be done, but for everyone?
So what is an overweight child? Well typically this is measured by BMI, a simple weight by height ratio, but can this really be accurate for children? One scary study shows how a simply 5lb gain by an 8 year old girl can change her weight from being in the normal to the obese category. Similarly the fact that children’s bodies are still growing at different rates at different times means it is such an inaccurate guide, and yet the thought that simply based on this reading a child’s parents could be charged with neglect and the children taken away is a disturbing thought. Now we are not at that stage yet but where will this hand-holding end? I agree that having a healthy nation is a good thing but there are no proven long term government led health incentives that have worked. People will always make their own decisions; all we can do is ensure the information we have in order to make those choices is accurate and complete; currently what we have in uncertainty. Every day a new study warns of the risks of a different food or substance, what is good for us today may be bad in a week and yet for centuries we never had these problems.
As long as we keep active, eat a variety of all kinds of foods we will, for the most part, live long and healthy lives. That one mars bar you had will not make the difference between life and death, on average we eat 1 million calories a year, yet our weight changes very little. We need to learn to love the people we are, the way our bodies look and work and the fact we live in a time with such effective healthcare and where people on average live to over 70 years old. We are so used to being scared that we forget how fortunate we are, so next time you peruse the calories label on a sandwich or turn down an invitation to dinner just think, is it worth it? Being sensible is not hard, our bodies naturally do more than we ever know towards keeping us healthy. When you feel guilty ask yourself why, is it because you feel bad, or are you living for what other people think? If you have a fridge full of food and a smile on your face then appreciate that you are one of the lucky ones, and that food is good and something to be savoured in all its shaped and forms.
Junk Food Science
Saturday, 7 April 2007
Re-Post: Oh no not the R Word
When I was running my old site I had the aim of writing a lot more articles than I ever did, but one that I did write was on the subject of religion, and more importantly the word itself. Well whilst browsing the interweb today I came across this article on the BBC site that seemed in many ways to echo what I wrote about but also a lot of my feelings on the subject of the church at the moment. The article is well worth a read and so that my article does not get lost in the vaults of cyberspace I have decided to republish it below for those who have not read it, I still think it holds up and what with it being Easter tomorrow it even has a kind of context in which to be published.